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WHOLEMEAL RUSKS "IO SONO" (I AM)

IO SONO... (I AM)... what I choose to eat
The IO SONO (I AM) Panmonviso range personalises the consumer’s choice, creating a very strong link with the product.
IO SONO (I AM) comprises a range of products without compromise in terms of nutrition, simultaneously satisfying consumers with demanding palates.


Main reason for purchase
To facilitate the daily consumption of fibre.

Main sensorial characteristics
Stone-milled wholegrain wheat flour.
Delicate flavour, for a refined palate.

Prominent nutritonial properties
High content of fibre (10%).
Low saturated fat content.
50% of stone-milled wholegrain wheat flour.


COMPETITORS
Grissin Bon
Le Fresche Biscottate - Whole wheat rusks
Mulino Bianco
Le Integrali - Whole wheat rusks
Buitoni
Granfetta - Whole wheat rusks
Misura
Fette Biscottate FibreExtra - Whole wheat rusks
PROTEIN (nutrition declaration for 100 g)
13 g 12 g 12,2 g 12 g
Average = 12,3 g
Protein content in IO SONO
18 g = 46% more protein
compared to the average of the best-selling wholemeal rusks
Market coverage: 60% of the entire market of wholemeal rusks*
*internal IRI data processing on March 2015


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SIMPLE GOODNESS

IO SONO (I AM) wholemeal
combines the particularity of stone-milled wholemeal flour with a delicate mixture of natural fibres and low saturated fat content. A contemporary revisitation of the classic wholemeal rusks for more refined palates.


MONVISO SPA • Via del Tario, 9 • 10020 Andezeno (TO) Italy • Tel. +39 011.943.93.01 • Fax +39 011.943.93.42 • VAT N. 05066610964 • servizio.clienti@panmonviso.it
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